Authority! According to google, “it is building or establishing right or power over something.” And today at this age the best way to build authority is content. We cannot hesitate to accept the fact that content is the digital currency right now. To establish your authority, you very obviously have to be the best in it. There’s a process for everything and this isn’t any exception. The first step is to research and study. You have to have adequate research and do some study on the field you want to build your authority over. You have to understand your domain and work on dedicating good amount of time towards that. For an instance, let’s assume I want to build my authority over beauty and make up. What I would do is, first, I would work for a makeup artist or I would take courses on makeup and I will practice it. I will
make sure I dedicate some appropriate amount of time on this field. And now! Woo! You are done? Yes you are! But not completely until you know a fact that this process is not something you do for once and don’t ever again. You have to keep doing this not once, not twice but for life or lets say till the time you want to maintain your authority over this domain or till the time you want to be relevant at this field. And definitely You have to maintain the pace.
Moving on to the next point, broadcast yourself. “You have to be the greatest marketer of yourself.” read a quote. You have to talk about your process, your progress, your method and the hurdles and not forgetting the achievements. But where?
If it was 4–5 years ago that I would have had to answer this question I would have said TV, radio or newspaper. Fortunately, right now, we broadcast from the greatest platform that’s internet. It may cost you some investment to build your website or to update it but to start to broadcast yourself on social media platform costs nothing — the internet though! That costs. Broadcast yourself on Facebook, YouTube, instagram, medium, linkedin, quora and many other amazing platforms. Write about your stuff; make a video about your progress, put a picture or post on instagram and Facebook that talk about your experience. Do this continuously till the people on your circle start to come to you for suggestion and queries.
Now, where you might again get confused is, getting done with step one might take you couple of years. Since to get adequate information and gain confidence over something will certainly take few years and then follows creation of content. But where a smarter approach comes is not waiting for something to be accomplished rather tracing your work and experience each passing day. Don’t wait for 5–10 years to start making your content or talk about your progress. Start sharing your first experience. To make it more clear lets me shed some light on kind of a content that can be created on the make up industry.
- My first experience of learning make up.
- My first impression on make up as a profession
- How have my impression changed along the course.
- 5 beginners tips from a complete beginner
- My first 5 mistake while learning the course
What i am trying to prove with these points are, you can document your progress or steps as well. You can put out a content as a beginner. You don’t have to claim yourself to be an industry expert. You tracing your journey and documenting it. This will set you up for further incoming process.
Following these two steps will keep you in a look of research and sharing, research and sharing. This will keep you updated on your domain and people will remember you for this domain, eventually brining authority over it and you being able to monetize it.
Additional tips :
In between these process, you can also approach several blogs and other well performing platform to have your content featured. Such good platform are always in look for good creators and good content . If you can get yourself featured, there would be a proper proper growth hack in building your social media authority.
And if you are still feeling not much known understand this saying by GaryVee says, “Stop creating and start creating.”
How to build Authority on social media
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