Are you thinking about starting a podcast in 2024?

Podcasts solve almost 80% of your content needs for Digital Marketing. It is never too late to start one for your company. Start your own with Viewfinders. The largest podcast producer in Nepal.

Global Podcast Landscape

Podcasting is a phenomenon that has swept the global content scene in the last few years. Podcasts not only provide a platform to make your voice heard but also help in branding and marketing. According to stats from backlinko.com, there are over 5 million podcasts online. The number of podcast listeners is projected to cross 500 million in 2024. Podcasting is a 23-billion-dollar industry as of 2023.

66% percent of podcast listeners in the US are aged 12-34. Thus, podcast is a way to reach the young and active population.

The global rise in podcasting has started catching on in Nepal
with a growing number of podcasts and their viewers.
The trend is not going to die out.
Rather, podcasts will catch on ever more among
the young Nepali population.

38%

of the Nepalese population is below the age of 19
24.6 yrs

is the average median age of the Nepalese population
51.6%

was the internet penetration in Nepal at the start of 2023.

Nepal is a very young country with tech-savvy youth,
internet friendly, and on social media. With a large portion of the population connected to the Internet, Nepal is in the midst of a digital revolution. Long-form content like podcasts is the way to reach this audience which is ever online.